In recent years, the tech startup ecosystem in Africa has been experiencing rapid growth. As more and more entrepreneurs launch new ventures and established companies expand their operations, the need for a wide range of professional services has grown as well. Among the most in-demand services are those related to public relations, legal, recruitment, as well as marketing and branding. Other areas such as consulting, accounting, and auditing are also seeing some latent demand.
Among the rising crop of startup-facing professional services firms in African tech, public relations (PR) agencies have become increasingly important for tech startups as they look to build their brand and gain visibility in the marketplace. A good PR agency can help a startup get coverage in the press, build relationships with publicity conduits, and create content that resonates with its target audience. This is especially important for startups that are trying to stand out in an increasingly crowded marketplace and attract the attention of investors and customers.
The growth of the tech startup ecosystem in Africa is driving the demand for a wide range of professional services, with PR services particularly thriving. These services, often making a difference behind the scenes in a manner sometimes likened to unsung heroes, are critical for startups as they look to build their brand, protect their intellectual property, attract and retain the best talent and reach their target audience.
As the tech startup ecosystem in Africa continues to expand, there would be greater demand for these services in the future, according to Jessica Hope, Founder of Wimbart, a prominent African tech-focused PR Agency based in London. Launched in 2015, Wimbart has worked on over 80 of the continent's most exciting and well-funded brands and companies with a focus on Nigeria, Kenya, Ghana, South Africa and the MENA region. Wimbart clients include Andela, M-KOPA, Ventures Platform, 54gene, Piggyvest, IROKO and more.
