How Trade-tech Reconceptualizes Continental Expansion For African Startups

By  |  May 20, 2022

In the lime-lit African tech startup ecosystem, venture funding is now increasingly available to companies looking to solve some of the world's most unlikely problems. More often than not, due to the fetal nature of the region's digital economy, raising external financing is a feat which coincides with an ambition to expand across the continent. Seemingly, upstarts set their sights on new markets virtually as soon as they win over the attention of investors. 

With much more investors' money obtainable, an opportunity has been created for these companies to extend their reach beyond their home markets. In most cases, the endmost objective is making inroads early enough to become either irreplaceable players or formidable contenders. Either way, early-stage local businesses driven by innovation take to newer markets almost as soon as they are financially capable of doing so. 

Most Read


Nigeria’s Crypto Traders Take Business Underground Amid War On Binance

Nigeria’s heightened crackdown on cryptocurrency companies over the naira’s slide is driving the


Kenya Is Struggling To Find Winners After Startup Funding Boom

Kenya, the acclaimed Silicon Savannah, is reeling from turbulence in its tech landscape.


The New Playbook Behind Private Equity’s Quiet Boom In Africa

Private equity (PE) investment in Africa has seen a remarkable upswing in recent