Egyptian E-Commerce Startup WayUp Sports Closes Seed Round

WayUp Sports, an ecommerce platform specializing in performance based sports gear in Egypt, has secured seed round led by Beltone Venture Capital, Index Sports Fund, and other strategic angel investors. This investment will focus on scaling WayUp Sports through three main pillars: regional expansion, launching the WayUp Sports private brand, and enhancing the user experience over the application and website.

Founded in 2021, WayUp Sports offers performance based sportswear and equipment for diverse sports fields, sourced directly from local and international brands, suitable for young aspiring athletes to professional champions. The platform gives customers access to a flexible journey, by managing the end-to-end product warehousing, quality check, the sales and delivery processes, in addition to training customer service personnel, to assist sports enthusiasts.